HOW I WORK
01
William Frohne
Founder
HOW I WORK
01
GREAT WORK TAKES MORE
THAN TALENT. IT TAKES
SOMEONE WHO CARES
ABOUT THE OUTCOME.
GREAT WORK TAKES MORE
THAN TALENT. IT TAKES
SOMEONE WHO CARES
ABOUT THE OUTCOME.
GREAT WORK TAKES MORE
THAN TALENT. IT TAKES
SOMEONE WHO CARES
ABOUT THE OUTCOME.
I photographed my first professional assignment at 13, but the years since have taught me that the camera is only part of the job. Great production means finding the right idea, chasing the right conditions, solving problems when plans change, obsessing over the details, and making the client’s job easier along the way.
That’s how I built Frohne Media. I bring photography, film, aerial production, post-production and years of creator experience together under one roof, with one goal: make work I’m proud to put my name on and that you’re excited to put yours on.
[Over 30+ Skillset]
HOW I WORK
02
[Crafted with passion]
[Crafted with passion]
[01]
OWNERSHIP
I don't just execute a shot list. I take responsibility for making the project work. From creative direction and location decisions to changing weather, production problems and final delivery, I look ahead, solve what I can before it reaches the client, and stay invested in the result from start to finish.
[02]
ADAPTABILITY
[03]
CRAFT
[01]
OWNERSHIP
I don't just execute a shot list. I take responsibility for making the project work. From creative direction and location decisions to changing weather, production problems and final delivery, I look ahead, solve what I can before it reaches the client, and stay invested in the result from start to finish.
[02]
ADAPTABILITY
[03]
CRAFT
PRODUCTION MODEL
03
YOU WORK WITH ME.
I BUILD THE REST AROUND THE JOB.
YOU WORK WITH ME.
I BUILD THE REST AROUND THE JOB.
YOU WORK WITH ME.
I BUILD THE REST AROUND THE JOB.
Before Frohne Media, I worked commercially under the name Frohne Photography. Frohne Media stays founder-led from the first conversation through final delivery. I personally handle the creative direction, communication, planning and accountability behind the project, so the person whose work brought you here is the same person responsible for making it happen.
Before Frohne Media, I worked commercially under the name Frohne Photography. Frohne Media stays founder-led from the first conversation through final delivery. I personally handle the creative direction, communication, planning and accountability behind the project, so the person whose work brought you here is the same person responsible for making it happen.
When a production needs more, I build the right team around the brief. That can mean sourcing and coordinating models, additional photographers, creators, assistants or other specialists, then handling the schedules, locations, travel, releases and production logistics that come with them. You still have one clear point of contact, while the production scales to exactly what the work demands.
When a production needs more, I build the right team around the brief. That can mean sourcing and coordinating models, additional photographers, creators, assistants or other specialists, then handling the schedules, locations, travel, releases and production logistics that come with them. You still have one clear point of contact, while the production scales to exactly what the work demands.
01
LEAN PRODUCTION
LEAN PRODUCTION
LEAN PRODUCTION
Some projects are strongest with a small footprint, fast decisions and maximum flexibility in the field.
02
BUILT CREW
BUILT CREW
BUILT CREW
When the concept calls for more, I source and coordinate the right models, creators, photographers or production support around the brief.
03
EXPANDED PRODUCTION
EXPANDED PRODUCTION
EXPANDED PRODUCTION
Larger shoots can involve multiple talent, shooters, locations and moving pieces while creative direction and client communication remain centralized through me.
ONE POINT OF CONTACT.
HOWEVER MANY MOVING PARTS.
ONE POINT OF CONTACT.
HOWEVER MANY MOVING PARTS.
ONE POINT OF CONTACT.
HOWEVER MANY MOVING PARTS.
CREATIVE DIRECTION · CASTING · CREW · LOCATIONS · SCHEDULING · TRAVEL · RELEASES · PRODUCTION LOGISTICS
CREATIVE DIRECTION · CASTING · CREW · LOCATIONS · SCHEDULING · TRAVEL · RELEASES · PRODUCTION LOGISTICS
AUDIENCE PERFORMANCE
06
EXCEPTIONAL CONTENT. MILLIONS OF VIEWS.
EXCEPTIONAL CONTENT. MILLIONS OF VIEWS.
Adventure photography and films that capture attention, spark engagement, and travel far beyond my following.
Adventure photography and films that capture attention, spark engagement, and travel far beyond my following.
7.2M
VIEWS ACROSS MY LAST 30 INSTAGRAM CAROUSELS
224K average views per carousel
7.2M
VIEWS ACROSS MY LAST 30 INSTAGRAM CAROUSELS
224K average views per carousel
14.6M
INSTAGRAM VIEWS
December 1, 2025 to October 1, 2026
14.6M
INSTAGRAM VIEWS
December 1, 2025 to October 1, 2026
870K
RECENT CONTENT INTERACTIONS
Across Instagram Insights and TikTok analytics
870K
RECENT CONTENT INTERACTIONS
Across Instagram Insights and TikTok analytics
74.6K
CAROUSEL REPOSTS + SENDS
Including more than 57,000 direct sends
74.6K
CAROUSEL REPOSTS + SENDS
Including more than 57,000 direct sends
230K+
COMBINED SOCIAL FOLLOWERS
Instagram · TikTok · Facebook
2.6M
FACEBOOK VIEWS
Expanding the reach of my adventure content
1.8M
RECENT TIKTOK VIEWS
Storytelling that performs across platforms
1.8M
RECENT TIKTOK VIEWS
Storytelling that performs across platforms
Account reporting: December 2025 to early October 2026. Recent results: August to early October 2026. Carousel benchmark: 30 posts analyzed July 2026.
FAQs
05
GOOD TO KNOW
[01]
HOW DEVELOPED DOES MY BRIEF NEED TO BE?
Not very. If you already have a detailed creative brief and shot list, I can execute against it. If you have a product, campaign goal, and a rough idea of what you want to achieve, I can help build the creative direction, locations, production plan, and deliverables around it.
[02]
CAN I SHIP YOU THE PRODUCT AND LET YOU HANDLE THE REST?
Absolutely. Once we're aligned on the brief, I can handle the production from there, including locations, talent, logistics, capture, post-production, and final delivery. You'll stay informed at the points where your input matters without needing to manage every moving part yourself.
[03]
WHERE CAN YOU SHOOT?
My production setup is built around location work. I regularly work across North America and can travel farther when the project calls for it. If the concept needs mountains, desert, coast, forest, city, snow, or somewhere harder to reach, location is part of the creative problem I'm prepared to solve.
[04]
WHAT DO YOU NEED FROM ME TO GET STARTED?
A perfect brief isn't necessary. Send me what you're launching or promoting, what you want the project to accomplish, any deliverables you already have in mind, and your rough timeline. From there, I can help identify the right production approach and put together a clear scope.
[05]
HOW ARE PROJECTS PRICED?
Every project is scoped around what the production actually requires, including deliverables, locations, travel, talent or crew, production complexity, post-production, and any creator distribution. Frohne Media is intentionally founder-led and right-sized around each project, which keeps the production efficient without adding layers simply for the sake of having them. I keep things lean when lean is better and scale when the brief calls for it, allowing more of the budget to go toward the people, locations, production and final work that actually matter. Once I understand the brief, I'll provide a clear scope and quote.
FAQs
05
GOOD TO KNOW
[01]
HOW DEVELOPED DOES MY BRIEF NEED TO BE?
Not very. If you already have a detailed creative brief and shot list, I can execute against it. If you have a product, campaign goal, and a rough idea of what you want to achieve, I can help build the creative direction, locations, production plan, and deliverables around it.
[02]
CAN I SHIP YOU THE PRODUCT AND LET YOU HANDLE THE REST?
Absolutely. Once we're aligned on the brief, I can handle the production from there, including locations, talent, logistics, capture, post-production, and final delivery. You'll stay informed at the points where your input matters without needing to manage every moving part yourself.
[03]
WHERE CAN YOU SHOOT?
My production setup is built around location work. I regularly work across North America and can travel farther when the project calls for it. If the concept needs mountains, desert, coast, forest, city, snow, or somewhere harder to reach, location is part of the creative problem I'm prepared to solve.
[04]
WHAT DO YOU NEED FROM ME TO GET STARTED?
A perfect brief isn't necessary. Send me what you're launching or promoting, what you want the project to accomplish, any deliverables you already have in mind, and your rough timeline. From there, I can help identify the right production approach and put together a clear scope.
[05]
HOW ARE PROJECTS PRICED?
Every project is scoped around what the production actually requires, including deliverables, locations, travel, talent or crew, production complexity, post-production, and any creator distribution. Frohne Media is intentionally founder-led and right-sized around each project, which keeps the production efficient without adding layers simply for the sake of having them. I keep things lean when lean is better and scale when the brief calls for it, allowing more of the budget to go toward the people, locations, production and final work that actually matter. Once I understand the brief, I'll provide a clear scope and quote.
FAQs
05
GOOD TO KNOW
[01]
HOW DEVELOPED DOES MY BRIEF NEED TO BE?
Not very. If you already have a detailed creative brief and shot list, I can execute against it. If you have a product, campaign goal, and a rough idea of what you want to achieve, I can help build the creative direction, locations, production plan, and deliverables around it.
[02]
CAN I SHIP YOU THE PRODUCT AND LET YOU HANDLE THE REST?
Absolutely. Once we're aligned on the brief, I can handle the production from there, including locations, talent, logistics, capture, post-production, and final delivery. You'll stay informed at the points where your input matters without needing to manage every moving part yourself.
[03]
WHERE CAN YOU SHOOT?
My production setup is built around location work. I regularly work across North America and can travel farther when the project calls for it. If the concept needs mountains, desert, coast, forest, city, snow, or somewhere harder to reach, location is part of the creative problem I'm prepared to solve.
[04]
WHAT DO YOU NEED FROM ME TO GET STARTED?
A perfect brief isn't necessary. Send me what you're launching or promoting, what you want the project to accomplish, any deliverables you already have in mind, and your rough timeline. From there, I can help identify the right production approach and put together a clear scope.
[05]
HOW ARE PROJECTS PRICED?
Every project is scoped around what the production actually requires, including deliverables, locations, travel, talent or crew, production complexity, post-production, and any creator distribution. Frohne Media is intentionally founder-led and right-sized around each project, which keeps the production efficient without adding layers simply for the sake of having them. I keep things lean when lean is better and scale when the brief calls for it, allowing more of the budget to go toward the people, locations, production and final work that actually matter. Once I understand the brief, I'll provide a clear scope and quote.
Location
09
A MOBILE PRODUCTION BASE
BASED IN THE US PACIFIC NORTHWEST. AVAILABLE WHEREVER THE BRIEF LEADS.
My custom-built van serves as a mobile production base, allowing me to work in remote locations, stay longer for the right conditions, and pivot quickly as weather or opportunities change. The result is greater flexibility, stronger imagery, and a leaner production footprint.
Location
09
A MOBILE PRODUCTION BASE
BASED IN THE US PACIFIC NORTHWEST. AVAILABLE WHEREVER THE BRIEF LEADS.
My custom-built van serves as a mobile production base, allowing me to work in remote locations, stay longer for the right conditions, and pivot quickly as weather or opportunities change. The result is greater flexibility, stronger imagery, and a leaner production footprint.
Location
09
A MOBILE PRODUCTION BASE
BASED IN THE US PACIFIC NORTHWEST. AVAILABLE WHEREVER THE BRIEF LEADS.
My custom-built van serves as a mobile production base, allowing me to work in remote locations, stay longer for the right conditions, and pivot quickly as weather or opportunities change. The result is greater flexibility, stronger imagery, and a leaner production footprint.
START A PROJECT
11
LET’S MAKE
SOMETHING
EXCEPTIONAL.
PREFER EMAIL?
william@frohnemedia.com
OR SEND A QUICK PROJECT NOTE
I personally read and respond to every project inquiry.
START A PROJECT
11
LET’S MAKE
SOMETHING
EXCEPTIONAL.
PREFER EMAIL?
william@frohnemedia.com
OR SEND A QUICK PROJECT NOTE
I personally read and respond to every project inquiry.
START A PROJECT
11
LET’S MAKE
SOMETHING
EXCEPTIONAL.
PREFER EMAIL?
william@frohnemedia.com
OR SEND A QUICK PROJECT NOTE
I personally read and respond to every project inquiry.