Introduction
01
GSI
SPRING 2026 PRODUCT LAUNCH
GSI Outdoors first brought me on to photograph three products from its Spring 2026 collection: the 3-in-1 Tongs, Escape Dish Rack Set, and Travel Stack insulated cooler. The assignment began with packaging-ready photography in Mexico, then grew into a larger Travel Stack launch campaign across the Pacific Northwest and Canada. Across both productions, I created product, lifestyle, photo, and video assets designed for packaging, web, social media, and promotional use.
Project Type:
Commercial Photography, Product Launch Campaign, Video & Social Content
Date
2025–2026
The Challenge
02
Making New Products Easy to Understand
Each product needed to look premium while its purpose remained immediately clear. The first brief required packaging-friendly images across three very different products, all on a compressed timeline and in unpredictable mountain conditions. For the Travel Stack launch, the story had to go further: show the insulation benefit in a way viewers could understand at a glance, hot food in cold places and cold food in the heat, without making the content feel staged or overly instructional.
I handled the creative planning, locations, models, food styling, photography, video, and final delivery. In Mexico, I photographed the products in dramatic volcanic landscapes, balancing clean, product-forward frames with real cooking and camp-life moments. For the Travel Stack campaign, I built a wider range of scenarios across the northwestern United States and Canada, capturing polished lifestyle photography, video clips, and natural iPhone-style social assets around hiking, road travel, and meals outdoors.
Execution & Results
03
From Packaging Photos to a Full Launch Campaign
The first production delivered a flexible library for packaging and web use across all three products. GSI’s team praised the quality, look, and feel of the work, then brought me back to expand the Travel Stack story for its launch. The second campaign gave the brand a broader mix of hero images, supporting photos, video, UGC-style clips, and promotional content that could be adapted across web and social. What began as a fast packaging assignment became an ongoing partnership built on clear communication, field problem-solving, and content that makes a new product feel both useful and desirable.
