Partnership Overview
01
BOXIO
THREE-MONTH BRAND PARTNERSHIP
Project overview coming soon.
Project Type
Brand Partnership, Commercial Photography, Video Integration, Social Campaign
Date
June to September 2025
The Challenge
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A Multi-Platform Campaign Built Around Real Travel
The scope was much larger than a standard sponsored post. BOXIO needed a coordinated campaign spanning YouTube integrations, Instagram carousels and Stories, product photography, and raw video assets for web, email, social, and print. Every deliverable had to present the products clearly while still feeling native to the places and routines in which they were actually used.
We built the campaign into months of travel from California through Mexico, creating in real campsites, vehicles, cabins, and outdoor settings rather than on a closed set. The challenge was to deliver a large, organized asset library on schedule without losing the credibility that made the partnership valuable. Additional side projects expanded the library while keeping one consistent visual language across the campaign.
Execution & Results
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More Than 200,000 Organic Views and a Lasting Brand Relationship
Across the three-month collaboration, we produced four YouTube integrations, four Instagram carousel posts, 18 Stories, and a dedicated library of product photography and raw 4K video, alongside additional campaign shoots. The sponsored content generated more than 200,000 organic views across Instagram, YouTube, and TikTok. BOXIO continues to use the work throughout its website and marketing, and the collaboration developed into an ongoing ambassador relationship. Their products still appear naturally in my content because they have become part of how I travel, not simply something featured for a campaign.
