Introduction
01
RENOGY
Brand Day shoot
Renogy brought me on to create a collection of hero and lifestyle photography for its Brand Anniversary and Prime Day campaigns. The original brief called for 30 final images across three distinct locations, with the products shown in real off-grid environments that felt both aspirational and believable. My goal was to give the brand a versatile campaign library that could work across its website, promotional materials, social media, and future marketing.
Project Type:
Commercial Photography, Lifestyle Campaign, Social Promotion
Date
June 2026
The Challenge
02
Four Locations on a Fast Turnaround
The production had an extremely tight timeline, with very little margin for delays caused by travel, weather, changing light, or location access. Each setting also needed to feel visually distinct while remaining part of one cohesive campaign. This required careful planning across scouting, product setup, photography, travel, editing, and delivery.
To create the strongest possible range of assets, I traveled more than 3,000 miles and expanded the production from three locations to four. I followed the best available conditions, adapted quickly when plans changed, and photographed each product in landscapes that made the campaign feel larger and more memorable. Even with the compressed schedule, I maintained the same level of detail in the final editing and color work.
Execution & Results
03
From 30 Images to a Complete Campaign Library
The final delivery included more than 40 finished photographs across four locations, with a mix of hero imagery, lifestyle content, and additional campaign assets. I also wrote a feature for Renogy’s blog and created a high-quality Instagram carousel to introduce the campaign to my audience. The photography became Renogy’s main website banner and appeared throughout its Brand Anniversary and Prime Day sales. The client was extremely happy with the results and has already brought me back for additional work.
