Partnership Overview
01
TENTSILE
Five Months of Launch and Lifestyle Content
Over five months, I worked with Tentsile on an ongoing photo and video retainer built around product launches, outdoor storytelling, and social promotion. Each month I delivered 10 edited photographs and two reels, creating a consistent library of content for social media, product pages, advertising, and long-term brand marketing. The partnership took me from the desert landscapes of New Mexico to the forests and coastlines of Kauai, allowing each campaign to feel distinct while remaining unmistakably Tentsile.
Project Type
Commercial Photo & Video With Social Push
Date
2022-2023
The Challenge
02
Two Launches in Two Distinct Environments
Tentsile needed a steady stream of content that felt adventurous, product-focused, and true to how its customers actually camp. The partnership also included two important launches: Luna, the company’s first ground tent, photographed in New Mexico, and a new tree tent photographed on Kauai.
Each production required careful location planning, travel, changing weather, and a balance between polished hero imagery and authentic lifestyle coverage. I adapted the creative direction to each product and environment while maintaining a consistent visual identity across the full five-month campaign.
Results
03
A LASTING IMPRESSION
Across the partnership, I delivered 50 photographs and 10 reels, along with 16 promotional posts on my own channels that reached more than 537,000 people. All six reels Tentsile published during the retainer ranked among its ten best-performing posts from that period, and the brand’s three most engaged Instagram posts since 2021 came from the collaboration. The photography was also used repeatedly across product launches, paid advertising, social media, and Tentsile’s website, where selected images remain in use today.
